While trying to write what are some of the B2B website best practices, I hit a bit of a creative slump. I went back to the bookmark folder of articles I love to read, and landed where I usually do—The Verge's How Google perfected the web. Is
A B2B buyer’s journey is convoluted, to say the least. You see, the problem with mapping their journey are the stretches that sit outside of any buyer journey map, like friction, dialogue amongst peers, word of mouth, vetting it against competitors, etc. Most standard models define a B2B buyer’
The term "AI sales agent" has come to mean very different things depending on who is using it. For some, it describes a chatbot that answers a handful of frequently asked questions. For others, it refers to an autonomous system capable of engaging a prospect, demonstrating a product,
The website is a 25 year old technology. It has not meaningfully improved since 2001. Think about that. The iPhone did not exist. Google did not exist. SpaceX was science fiction. And yet the primary interface between every company on Earth and every customer on Earth is still a static